![]() MPL’s popularity can be attributed to its simple and easy to use design and features such as unlimited and instant withdrawals and a simple KYC process. ![]() “In fact, one of the winners of our #CheckmateCovid Chess tournament, which we organised with the Government of Karnataka, was aged above 60 years," said Srinivas. The platform claims that it has witnessed 3x-4x growth from pre-covid times up till now with its diverse user base of working professionals, homemakers, students and retired senior citizens. ![]() “One of the attributes behind MPL's success in the online skill gaming sector is the variety of games offered by the platform that ranges from fantasy sports to e-sports," said Roland Landers, chief executive, All India Gaming Federation (AIGF). With over 60 games and 6 crore users, MPL combines content and gaming titles from casual games such as Rummy and Ludo to fantasy gaming in cricket and football. These spends are in line with the growth of online gaming in India which is estimated to touch ₹87.8 billion in FY20 with a compounded growth rate of 32% between FY19-24 according to a KPMG report and MPL wants to make a dent in the space. ![]() Together with our TV and digital ads, we hope this will create a good recall value about MPL," said Sai Srinivas, co-founder and CEO, MPL. ![]() “Ours is a multi-pronged approach - advertising is to increase brand awareness and take it to more and more people, and sports sponsorships also serve a similar goal. ![]()
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